Property Marketing Tips When You’re Struggle For A Sale

If your property has been on the market for quite some time now and you are struggling to make a sale, you may be wondering where you are going wrong. If you haven’t had many viewers, it is likely that the issue lies within your approach to marketing. So, with that in mind, read on to discover some useful tips…

Start as you mean to go on with a successful launch date

You have decided to put your house on the market! This is the period where you feel enthusiastic and excited about the potential viewings that lie ahead. But, this enthusiasm can quickly die if you don’t get the viewings you had hoped for. One of the ways you can make sure this does not happen is by approaching your launch date as you mean to go on. The market won’t notice a new property unless you make them!

The first thing you need to do is decide when you are actually going to go on the market. What is your launch date? It can be very tempting to decide to sell your property and then put it on the market straight away. But, you want to give a week to ten days so your agent can begin marketing as well as making any improvements. You can find 5 home improvement ideas from feasible.co.uk if you are in need of some inspiration. It is also a good idea to opt for either a Thursday or a Friday when selecting your launch date. If viewers are impressed they will be able to book a weekend viewing.

So, what happens on launch date? Well, you will need to make sure you are available! If your launch date is on a Thursday it is a good idea to be available on that date, and Friday, Saturday and Sunday too. You will be able to take viewings and your entire focus will be on selling your property.

Essential marketing to-do list!

You have to be extremely lucky to sell your home without lots of marketing! A successful marketing campaign is one that encompasses many different strategies, so you give your home as much exposure as possible! Keeping that in mind, here’s your marketing to-do list…

•   Make sure your home is featured on popular property portals and websites, such as Rightmove

•   Hire a professional photographer to take photographs of your home.

•   Spend time researching the market. Head to property.com.au to find out how to research the market. You need to know what you are up against, whilst also making sure your price is right.

•   Have a glossy and high-quality brochure printed.

•   Put up flyers anywhere you can – your place of work, the local supermarket, at your child’s school, in any local community centres…

•   Use feedback to improve your campaign. Why didn’t a viewer make an offer?

•   Spend time going over all of your listings and adverts. Are they compelling? Is the main picture the best one? Is the headline short and punchy?

•   Use a For Sale sign – So many people seem to be forgetting about the For Sale sign. But did you know that one in every three sales is triggered by this?

•   Set up social media profiles for your property on Twitter, Facebook and Pinterest.

Photos that make your home sell

Photographs are the most important marketing tool! Picture this… You are a buyer. You start looking for properties on the internet. You find one that matches your requirements. But, when you take a look at the pictures you see that they are all taken from a weird angle, they are too dark and they don’t look very inviting! Yet, the next home you click on showcases perfectly lit rooms that have been laid out with little finishing details, such as a freshly baked cake on the kitchen table!

Big difference right? The former makes no impression, whilst the latter makes you want to transport your family to the property. You laying out the cake, whilst your kids play outside, and your partner watches television in the living room. Photos like this set the scene. They let your mind wander. The best thing to do is hire a professional photographer. They know how to get the most out of your home and use lighting, angles and such like to full effect.

You also need to consider how many photographs you are going to show on your advert. You should never go for anything less than six – this won’t show off your home properly. Make sure there is an image of every room as well. Yet, don’t go for anything more than 20. The viewer doesn’t need to see every nook and cranny.

*Collaborative post*